How to Create a Poster for a Demonstration?
The creation of an event poster is a preliminary to inviting exhibitors and the public. These last two elements are essential to the success of an event of any kind. Knowing how to communicate properly is essential to attract the public at the right time and in the right place. By forgetting essential points in an event poster, you run the risk of losing some or all of your audience. The effect would be the same if the information presented lacks visibility or if you target the wrong means of communication. This article will guide you through the process of making an event poster, the rest is not covered here. To do so, answer all these questions below.
The title of the Event (what?)
Add up all the answers to the questions below to obtain the title of your event. This should be the first visible element of your poster, preferably at the top of the poster.
Is it your first Event?
It may be important to report this. If this is your twelfth Event, you are already known to the public and this information is less important.
What is the type of Event?
Is it a trade fair, an exhibition, a show, a congress, an open house? It is one of the useful information to be informed. Thanks to it, your public will know if the exhibitors are individuals or professionals. In the case of a congress or an open door, it is necessary to add the name of the organizer in the title of the event.
What's the main topic?
Aquariums, terrariums, ornithology, entomology, pets? This information is crucial to attract the right audience.
The date (when?)
Is there multiple days off?
Multiples days off are an opportunity for the public to go out for a few days. This can reduce the number of visitors during your Event. In addition, the sun can be an ally or an enemy.
Is it during school holidays?
School holidays are the worst time to organize an Event. Unless your constraints do not allow you to do so, avoid this period.
The place (where?)
The location name and the town are the bare minimum. In some cases, the complete address is necessary.
Does the city have one or more homonyms?
It can be tempting to put the short name of a city because it doesn't fit on a line. This can lead to ambiguities about the location of the city because several cities may have the same name. They are homonyms. To avoid this inconvenience, I advise you to add the postal code.
Is the place, is it referenced in Google?
Nowadays, smartphones are often used to get from point A to point B. We enter the location and the smartphone does the rest, except when the location is unknown to the navigation software. By checking that the location is known in Google, you limit the questions to come.
The terms of access (how much?)
It is preferable to indicate to the public whether access is subject to certain conditions. Lack of information may be detrimental to you.
Is there a charge for admission?
In the case of a paying entry, the price must be clearly indicated and visible with the currency. Think of families with small children for whom the price can be a hindrance. A reduction or free admission for certain age groups may encourage them to come.
If the entrance is free, it may attract a curious public with little affinity with your event. Depending on the case, this free admission may have a negative impact on exhibitors eager to make a profit.
Is there a car park nearby?
Ease of access can play a major role for a hesitant public. By mentioning them, you can increase the number of visitors.
The organizer (who?)
By organizing an event, you have the opportunity to highlight the name of your association or company. It's a unique opportunity to make a lasting impression at a low cost. Don't miss this opportunity!
Contact modes (how?)
The addition of several contact modes maximizes the chances of being contacted, whether by an exhibitor or a visitor with a very specific search. Consider having at least two contact modes, one direct and one indirect.
The telephone is a means of direct contact. It implies that both parties are available at the same time and that they speak the same language. Although it is convenient, some people do not appreciate it.
E-mail fills some of the gaps in the telephone. Although it is very useful for sending documents, it slows down the entire organization of the event.
I'm clearly targeting Facebook pages that offer the possibility to exchange in real time or offline. This should not be the only means of contact because Facebook has its detractors.
The legal notices (really?)
Legal notices are mandatory, whether on a flyer or a poster.
Who prints the poster?
When you print the poster yourself, the mention "IPNS" is sufficient. It means "printed" by us. If you hire a printer to do the printing, the name and address of the printer must appear on the poster. Failure to do so can result in a fine of €3,750.
Are you thinking about the environment?
You must promote the collection of waste by marking the words "do not throw on the public highway". This omission can cost you a fine of 750€.
Are you a legal entity?
Every legal entity must mention its corporate name, its RCS number followed by the city of registration, the corporate form and the capital of the company. Failure to comply with this requirement may result in a fine of 750€.
Are you public administration?
Black writing on a white background is reserved for public administration. Favour colour!